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Date Posted

Lead-Digital Marketing

Connect Agri Services Pvt Ltd Pune, Maharashtra, India
1 year - 3 years
Internet/E-Commerce
Rs. 25000
Fri Dec 31, 2021
Full-time
Fri Nov 19, 2021
Job Summary
2+ Years of Experience in Digital Marketing
Experience executing paid social media campaigns
Bachelor's degree in marketing or business
Knowledge of video and picture editing software such as Adobe
Must be able to juggle multiple projects at the same time
Incredible attention to detail
Full understanding of all social media platforms
Problem solving skills
Knowledge of content management systems
BS/MS degree in marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends,Linkedin,Facebook & Instagarm)
Working knowledge of ad serving tools (e.g., DART, Atlas & Canva)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, JavaScript & PHP development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Job Description

The digital marketer is responsible for a large portion of the business's online presence. Whether they are focused on social media or website development is up


Responsibilities for Digital Marketing


Analyse digital data to draw key recommendations around website optimization
Conduct social media audits to ensure best practices are being used
Maintain digital dashboard of several different accounts
Coordinate with sales team to create marketing campaigns
Prepare emails to send out to customers
Monitor key online marketing metrics to track success
Create and maintain online listings across e-commerce platforms
Ensure that the brand message is consistent
Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
Maintaining our social media presence across all digital channels
Measuring and reporting on the performance of all digital marketing campaigns
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Keyskills